A Living Legacy · Vevay, Indiana
A woman who learned to sew from feed-bag fabric, stitched six daughters' prom dresses by hand, survived cancer with her work ethic intact, and turned a lifetime of passion into one of Indiana's most beloved quilt shops.
"She did approximately 100 custom quilts last month." — Chris Garten, Indiana State Senate Candidate, after visiting Cardinal Quilts
Her Story
Helen Hounshell grew up in Bennington, Indiana, in a household where nothing went to waste. Her mother sewed the family's clothes from feed bags — a practice more common than not in that era — and it was in that humble, resourceful tradition that Helen first learned to love fabric. She picked up a needle and thread at age nine through 4‑H, and she never really put them down.
In 1965, Helen bought her first quilt blocks and brought them to Helen Demaree to be quilted. That simple exchange planted a seed. By the 1970s, quilting had grown from a pastime into a deep passion — one she would spend the next four decades perfecting. Through it all she stayed busy: raising seven children, including six daughters, for whom she made their clothes and every prom dress. Every single one.
In 1998, after her children were grown, Helen became a registered nurse. She loved her work deeply and especially loved caring for patients in nursing homes. Then came the diagnosis — cancer. It would have slowed most people. Not Helen. The day she was released from treatment, she asked her doctor how soon she could return to work. She went back the very next day. She later reflected that the experience gave her a keener sense of what her patients were going through — and made her an even more compassionate caregiver.
After retiring from nursing, Helen turned her full heart toward quilting. In 2016, she opened Cardinal Quilts & Fabrics at 108 W Pike Street in Vevay — a shop that quickly became a destination. People drove hours just to walk through the door. The store was larger than it looked from outside, packed floor to ceiling with beautiful fabric at $5 a yard. And in the back, Helen worked her long-arm quilting machines, surrounded by over 30,000 patterns, ready to bring any quilt to life.
Helen Hounshell · Founder, Cardinal Quilts
108 W Pike St · Vevay, Indiana
A Life in Stitches
Learns to sew through 4‑H. Her mother makes family clothing from feed bags — a tradition of resourcefulness that shapes Helen's entire philosophy of craft.
Buys her first quilt blocks and brings them to Helen Demaree to be quilted — a spark that ignites a lifelong love affair with the craft.
Raises seven children, including six daughters — sewing every prom dress by hand. Quilting becomes her passion and her peace throughout the busy years of motherhood.
After raising her family, becomes a registered nurse. She finds deep purpose caring for patients in nursing homes for years to come.
Diagnosed with cancer. Released from treatment, she asks her doctor how soon she can return to work. She goes back the very next day — her empathy for patients deepened, not diminished.
Opens Cardinal Quilts & Fabrics at 108 W Pike Street. What starts as a retirement project becomes a beloved destination — people drive hours just to walk through the door.
Through Oak & Ash and the Cardinal collection, Helen's love of fabric, her honest prices, and her devotion to the quilting community continue to reach makers everywhere.
Coming Soon
We're working on a video of Helen sharing her journey — from her first quilt blocks in 1965 to opening Cardinal Quilts. Check back soon.
What People Say
"Helen is just AWESOME. So much material to choose from and the most friendly service. I could spend hours in there."
"A hidden gem. The store is larger than it looks from the outside and jam-packed with fabric. Well worth the drive from anywhere."
"A lovely little shop with tons of fabric at reasonable prices. Helen has such a gift — she can build your quilt from scratch in your own colors."
"People come from hours away. There's nowhere else like it. Helen put her whole heart into this place, and you feel it the moment you walk in."
"Met with Helen Hounshell, owner of Cardinal Quilts in Vevay. She did approximately 100 custom quilts last month!"
"She has 30,000 patterns to choose from and adds more monthly. Her turnaround is typically 10 days — but she often has them done early."